As thousands of packages arrive at Lakes Area doorsteps this Christmas season, let’s also remember the small businesses that make our community such a special place to live. Small Business Saturday, on November 30, is the perfect time to show our support and invest in the heart of our community—not just for the holidays, but all year long.

Local businesses have faced a tough year. A snowless winter and a rainy, cold June kept many tourists away, leading to slower sales during the crucial summer months when retailers often earn up to 75% of their annual income. Winter is a time to tighten belts and prepare for the year ahead. Every dollar spent locally this season and beyond helps keep these businesses thriving.

Shopping local does more than boost sales—it strengthens our entire community. At least $68 of every $100 spent at a local business stays right here, supporting jobs, schools, and local causes. Small businesses are often the ones sponsoring youth activities, donating to charities, and volunteering at events.