Lake Country Cares 101 + NEW GEAR

We are Lakes Proud.

Brainerd Lakes Chamber


Introducing New Posters, Downloads and Promotional Products for Lake Country Cares!

Lake Country Cares is a COVID-19 safety campaign designed to build trust among residents, visitors, and local businesses. It’s our community promise to take care of each other by adopting easy and effective practices to prevent the spread of the virus. Working together to restore customer confidence, the Brainerd Lakes Area will recover faster than anywhere else in Minnesota!

Businesses, here is how you can profit by promoting safety to local customers and tourists. Think of this campaign as your easy button!

Step 1

Send us your COVID-19 Preparedness Plan. All businesses are required to create a plan and post it publicly. Max time: One hour to ponder, one hour to write.

Step 2

We will post your plan on the new Lake Country Cares website for the world to see. You’ll look like a hero to wary customers and tourists. More than 70 businesses have submitted plans already!

Step 3

You’ll get FREE marketing materials and can purchase more at very low cost. These include large format posters, downloadable graphics, decals, buttons and plaid masks. Check out our new logos, downloads and great gear!

Step 4

Together, we’ll promote the campaign. You’ll tag all of your marketing with logos and #LakeCountryCares, and we’ll launch an advertising campaign to local customers and tourists.

Step 5

By focusing on the customer, we’ll recover faster than anywhere else in Minnesota!


Every business that submits a plan will receive a free “Cares Package” in the mail!

Lake Country Cares Care Package

Up North Masks – one of every color!
More available for $5 to $6 each, depending on quantity ordered.

Eyecatcher Window Decal – one sample!
More available for $2.50 each

Teamwork Button – one sample!
More available for $1 each

Coming Soon: Face shields and floor decals to promote social distancing


Lake Country Cares is endorsed by these regional partners.

Lake Country Cares Partners

Caring community investments provided by

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