Drive 210: Building a Better Brainerd - Brainerd Lakes Chamber of Commerce

Drive 210: Backing Brainerd Businesses

Introducing Drive 210, a campaign built to help customers find and support you!

Brainerd Lakes Chamber of Commerce

About the Campaign

If you own, lead or manage a business in the Highway 210 corridor, you may have already felt the early impacts of construction. With another round of road closures beginning next week, please know you’re not in this alone!

The Chamber and many community partners are launching Drive 210, a positive campaign to help customers find and support you. We will share clear traffic updates and creative promotions throughout the project. Our message is simple:

Brainerd businesses are open, accessible, and worth the extra mile.

Believe it or not, you’ll also see a larger-than-life BLUE OX around town! Babe is our Drive 210 mascot, and his job is to bring a little fun to construction season and remind people to support local businesses.

We believe this project will lead to a better Brainerd, but we also know you need support while the work is being done. Here are five easy ways your business can get involved right away:

Share Drive 210.

Visit Drive210.com for construction updates, maps, customized graphics, and a downloadable poster. Make sure to follow, like and share everything on Facebook and Instagram.

Help us promote you.

Have special deals, promotions or events? Be sure to send them to Drive210@BrainerdLakesChamber.com so we can share them online. You can also request a free mascot appearance or business promo video featuring Babe!

Stay connected.

Join the private Facebook group to connect with us and other businesses. For urgent questions, call the RL Excavating construction hotline at (320) 204-1763.

Help set a positive tone.

Construction will be challenging, but negativity can spread quickly. Help customers feel confident that they can still get around and shop local.

Support others.

Be Lakes Proud. Grab coffee, order lunch, buy supplies, keep appointments, and encourage your team to support nearby businesses that are also feeling the impact.