Blue Ox Success Series: Digital Marketing Workshop

Brainerd Lakes Chamber

For more than 100 years, the Brainerd Lakes Chamber of Commerce has strengthened the businesses that strengthen our communities. We are Lakes Proud.

The Blue Ox Success Series’ Digital Marketing Workshop will bring you practical, hands-on training that you can apply to your business marketing. This training workshop will help you—and your marketing staff—build off a beginner’s knowledge of marketing tactics and topics. Bring your laptop and be prepared to work and have fun!

This two-hour workshop will be divided into two sessions. Each session will be 45 minutes with 15 minute Q&A. There will be a short break in between the sessions.

Session 1: Growing Your Business with Customer-Focused Marketing

When you tailor your marketing efforts so prospective customers are on the customer journey, you’re more likely to get the results you want.

What you’ll learn:

Why marketing is so important to your business
How to reach prospective customers and build brand awareness
The customer journey and how marketing can influence who does business with you
How to increase the likelihood of purchase and sustain customer loyalty

Session 2: 10 Steps for Better Marketing Emails

Email marketing remains one of the best lead-generation strategies with solid return-on-investment. But a lot has changed with deliverability, tracking, and access to automation. This session will cover some of the best practices to get your emails opened and elicit real action.

What you’ll learn:

Attract new prospects by building compelling email content
Build an email campaign designed to convert
Automate your follow-up to engage prospects without spamming

Who Should Attend

If you’re a business owner or marketer with at least a beginner’s knowledge of marketing tactics and topics, this training is for you. Learn how to increase your brand, make a splash, and grow your customer enthusiasm and loyalty.

Meet the Trainer: Dave Meyer, BizzyWeb

Dave Meyer of BizzyWeb will bring his 25 years of marketing expertise to this workshop. He has presented digital marketing topics to thousands of people across the U.S. and Canada on behalf of companies like Google and HubSpot. Dave’s presentations include topics like SEO, advertising, content marketing, and sales strategy. Dave has helped hundreds of clients Generate Buzz Without Getting Stung!

Brainerd Lakes Chamber