Equally important was their commitment to the more than 400 seasonal and year-round employees who make Madden’s exceptional. They fostered a culture built on respect, teamwork, and gracious hospitality, encouraging employees not only to grow professionally but also to become active, engaged members of the communities they call home.

Brian’s visionary leadership also helped position Madden’s as a pioneer in environmental stewardship. Long before sustainability became an industry standard, he introduced the innovative Greenway Program, designed to carefully manage nutrients and pesticides by applying only what the golf courses needed, when they needed it. Although some questioned the approach, Brian remained committed to protecting Minnesota’s natural resources while maintaining world-class playing conditions. His forward-thinking leadership proved successful, earning Madden’s recognition with Golf Digest’s Green Star Award. Today, that original Greenway philosophy has evolved into a comprehensive sustainability program that influences every aspect of resort operations.

The legacy Brian and Deb have built is measured not only by the success of one of Minnesota’s premier resorts, but also by the countless employees they have mentored, the communities they have strengthened, and the family values they have passed on to the next generation. Today, their children, Abbey and Ben, proudly continue that tradition, leading Madden’s Resort with the same vision, integrity, and commitment that have defined the family for generations.

Congratulations to Brian and Deb Thuringer on receiving the 2026 Brainerd Lakes Chamber Business Legacy Award. Your lifelong dedication to hospitality, innovation, environmental stewardship, community leadership, and family business has created an enduring legacy that will continue to inspire generations to come.