2024 Business Legacy Award – Quisberg Family

Brainerd Lakes Chamber of Commerce

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The crowning glory for the 2024 Celebration of Excellence will be the presentation of the Business Legacy Award by the Brainerd Lakes Chamber and RiverWood Bank to the Quisberg family! The Quisberg family are a shining example of leadership, generosity, and good business. Their many contributions to our community will leave a legacy of economic vitality for generations to come.

Meet the Award Winners

Three generations of the Quisberg family (Sherm, Steve, Ruth, Chris, David and Peter) have owned several Cub Foods, Pequot Lakes SuperValu and area Holiday Stations. The Quisberg family has held prominent leadership positions (Hall of Fame, Board of Directors, Chairman, Outstanding Grocer and Executive Committee) within the Minnesota Grocers Association. Their impressive resume showcases the depth of their commitment and passion to make a difference.

They have invested in their employees and given back to their communities for 39 years. The Quisberg’ s investment in their employees through scholarships and training has help provide the base for a stronger and better community. Chris is one of the founders of the regional Lakes Proud support local initiative. The Lakes Proud campaign encourages everyone in the Brainerd Lakes Area to make a conscious effort to support local businesses and organizations. The Quisberg family has provided area organizations the opportunity to raise more than a million dollars by helping families bag their groceries and receive donations for their efforts. Their contributions to the community also include donating food to the local food shelves, a leader in ‘feeding the Lakes Area’ during COVID and supporting their employees with financial contributions to the organizations that they’re involved with.

For decades the Quisberg family has shown a true commitment to the Brainerd Lakes Area and will leave a long-lasting legacy due to their innovation, determination and support.

Longevity and community are two words that come to mind to describe the Quisberg family (Sherm, Steve, Ruth, Chris, David and Peter) and their ownership of several Cub Foods, Pequot Lakes SuperValu and area Holiday Station stores. Three generations of the Quisberg family have learned the value of giving back to their communities.

"Receiving the Business Legacy award is a testament to our dedication and vision in shaping the future of our community. It represents the culmination of hard work, innovation, and unwavering commitment to excellence. This award not only honors our past achievements but also inspires us to continue pushing boundaries for a brighter tomorrow. Winning the Business Legacy award is a reflection of our family’s unity, resilience, and relentless pursuit of success. It serves as a reminder that with determination and passion, anything is possible."

Celebrate the Award Winner!

Join us in honoring this outstanding local business at our Celebration of Excellence Annual Dinner!

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