Our keynote speaker, Ted Schick from Schick Corporate Learning, will bring an engaging session, On the Frontlines of Tourism: You are Brainerd Lakes’ Ambassadors. Whether you are retail, lodging, attractions, or a Brainerd Lakes business, you are on the FRONTLINE of tourism. People have an experience with you and they talk about that experience. In this fun and practical presentation, we set the tone for the upcoming tourism season as we discuss the 4 pillars of exceptional customer service as well as a deeper look at the tactics and behaviors of “in-the-trenches” customer service. Let’s get ready to serve our visitors on the frontlines of tourism!