2nd Annual Lakes Area Summer Kickoff


There’s an excitement in the air as we look forward to warmer weather and a busy tourism season! Now is the perfect time to come together with other local businesses and get ready for the influx of summer travel. The 2nd Annual Lakes Area Summer Kickoff is a must-attend event for owners and staff of lodging properties, restaurants, attractions, and event planners—get the latest scoop on statewide tourism information, engage in customer service and leadership training, and network with your hospitality peers.

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Special Guest

Nicole Lalum

Nicole Lalum, Industry Relations Representative from Explore Minnesota, will give updates on tourism, the vision of Explore Minnesota, and preview of upcoming summer marketing campaigns.


On the Frontlines of Tourism: You are Brainerd Lakes’ Ambassadors

Our keynote speaker, Ted Schick from Schick Corporate Learning, will bring an engaging session, On the Frontlines of Tourism: You are Brainerd Lakes’ Ambassadors. Whether you are retail, lodging, attractions, or a Brainerd Lakes business, you are on the FRONTLINE of tourism. People have an experience with you and they talk about that experience. In this fun and practical presentation, we set the tone for the upcoming tourism season as we discuss the 4 pillars of exceptional customer service as well as a deeper look at the tactics and behaviors of “in-the-trenches” customer service. Let’s get ready to serve our visitors on the frontlines of tourism!

Find more to explore.

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2024 Sporting Clays Summer Fling

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