About Brainerd Lakes

The Brainerd Lakes Area, centrally located in the heart of Minnesota, is a vibrant region with a diverse economic base, high quality educational systems, and unparalleled natural beauty and recreational opportunities. Brainerd, the county seat of Crow Wing County, can be found along the banks of the Mississippi River, in the heart of Minnesota about two hours north of the Twin Cities, and nestled among more than 500 area lakes. Brainerd and Baxter cities serve as the region’s hub for many governmental, health care, and retail services. The region is home to nearly 100,000 year-round residents and thousands more seasonal residents and visitors. Health care, information technology, construction, and hospitality lead the list of large industry sectors.

Within a 30-minute drive of Brainerd/Baxter, you’ll find nearly two dozen distinctive communities with specialty retail stores, restaurants, recreational trails, attractions, lakes and rivers, and so much more.

When in the Brainerd Lakes Area, stop in and learn more about the region at any of our Welcome Centers – the Brainerd Lakes Area Welcome Center south of Brainerd on Highway 371, the Pequot Lakes Welcome Center at Trailside Park along the Paul Bunyan Trail in Pequot Lakes, and the Crosslake Welcome Center at County Road 3 and Route 66 in Crosslake.

Today the Brainerd Lakes Area is a premier vacation destination, in large part due to the abundant lakes and rivers, recreational opportunities, and the overall natural beauty of the region. Come visit Brainerd Lakes: Explore it. Live it.